{"product_id":"a-most-valuable-medium","title":"A Most Valuable Medium","description":"\u003cp\u003e\u003cb\u003eBetween 1895 and 1920, the United States saw a sharp increase in commercial sound recording, the first mass medium of home entertainment. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eAs companies sought to discover what kinds of records would appeal to consumers, they turned to performance forms already familiar to contemporary audiences—sales pitches, oratory, sermons, and stories. In \u003ci\u003eA Most Valuable Medium\u003c\/i\u003e, Richard Bauman explores the practical problems that producers and performers confronted when adapting familiar oral genres to this innovative medium of sound recording. He also examines how audiences responded to these modified and commoditized presentations. \u003c\/p\u003e\n\u003cp\u003eFeaturing audio examples throughout and offering a novel look at the early history of sound recording, \u003ci\u003eA Most Valuable Medium\u003c\/i\u003e reveals how this new technology effected monumental change in the ways we receive information.\u003c\/p\u003e\n","brand":"Richard Bauman. with Patrick Feaster","offers":[{"title":"Default Title","offer_id":43573970108598,"sku":"9780253065179","price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780253065179_6432d319-8855-40ea-a7a6-07188f598690.jpg?v=1726141574","url":"https:\/\/combined-academic.myshopify.com\/products\/a-most-valuable-medium","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}