{"product_id":"a-small-price-to-pay-2","title":"A Small Price to Pay","description":"\u003cp\u003eWe often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. \u003cem\u003eA Small Price to Pay,\u003c\/em\u003e the first full-length study of consumer culture in wartime Canada, explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society during the Second World War.\u003c\/p\u003e\u003cp\u003eWartime governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets after years of want, and the fantasy realm of advertisements promised them fresh groceries, glamorous movies, and new cars and appliances. Graham Broad reveals that our “greatest generation” was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation’s history.\u003c\/p\u003e\u003cp\u003eCutting through the fog of patriotic enthusiasm, this richly illustrated book reveals that the consumer-spending boom of the 1950s and 1960s was not a “postwar” phenomenon after all.\u003c\/p\u003e","brand":"Graham Broad","offers":[{"title":"Default Title","offer_id":43573266284726,"sku":"9780774823654","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780774823654.jpg?v=1727877080","url":"https:\/\/combined-academic.myshopify.com\/products\/a-small-price-to-pay-2","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}