{"product_id":"a-theory-of-semiotics","title":"A Theory of Semiotics","description":"\u003cp\u003e\" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" —Journal of Aesthetics and Art Criticism\u003c\/p\u003e\n\u003cp\u003e\" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions.\" —Language in Society\u003c\/p\u003e\n\u003cp\u003e\" . . . a major contribution to the field of semiotic studies.\" —Robert Scholes, Journal of Aesthetics and Art Criticism\u003c\/p\u003e\n\u003cp\u003e\" . . . the most significant text on the subject published in the English language that I know of.\" —Arthur Asa Berger, Journal of Communication\u003c\/p\u003e\n\u003cp\u003eEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e\n","brand":"Umberto Eco","offers":[{"title":"Default Title","offer_id":53614895497596,"sku":"9780253202178","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780253202178_b359fff6-f5cb-4b81-acd3-fc16ac8fc8c9.jpg?v=1726132391","url":"https:\/\/combined-academic.myshopify.com\/products\/a-theory-of-semiotics","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}