From teddy bears and Winnie-the-Pooh to Smokey Bear, Yogi Bear, and Cocaine Bear, American popular culture has been fascinated with real and fictional bears for more than two centuries. Bears are ubiquitous, appearing in advertisements, as logos for sports teams, and central characters in children’s books, cartoons, movies, and video games. In Bear With Me, Daniel Horowitz presents a vibrant history of the pedestrian and celebrity bears who have captured our imaginations and infiltrated our everyday lives. He shows that bears’ ability to represent and evoke both terror and comfort makes them well-suited for their omnipresence. Today, cultural depictions of bears largely encompass examples of human-bear relationships, reciprocity, and emotional engagement. Reminders that climate change threatens the lives of polar bears engender feelings of empathy while news of bear attacks drive us to fascinated fear. Whether examining the subculture of gay bears or the deadly consequences of anthropomorphizing animals, Horowitz charts the complexities and depth of American culture’s unique and enduring relationship with bears.