{"product_id":"built-to-win","title":"Built To Win","description":"\u003cb\u003e\u003c\/b\u003e\u003cp\u003eA timely look at the rise of women in sports\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe sculpted speed of Marion Jones. The grit and agility of Mia Hamm. The slam-dunk style of Lisa Leslie. The skill and finesse of these sports figures are widely admired, no longer causing the puzzlement and discomfort directed toward earlier generations of athletic women. \u003cem\u003eBuilt to Win \u003c\/em\u003eexplores this relatively recent phenomenon—the confident, empowered female athletes found everywhere in American popular culture. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eLeslie Heywood and Shari L. Dworkin examine the role of female athletes through interviews with elementary- and high school-age girls and boys; careful readings of ad campaigns by Nike, Reebok, and others; discussions of movies like\u003cem\u003e Fight Club\u003c\/em\u003e and\u003cem\u003e Girlfight\u003c\/em\u003e; and explorations of their own sports experiences. They ask: what, if any, dissonance is there between popular images and the actual experiences of these athletes? Do these images really “redefine femininity” and contribute to a greater inclusion of all women in sport? Are sexualized images of these women damaging their quest to be taken seriously? Do they inspire young boys to respect and admire female athletes, and will this ultimately make a difference in the ways gender and power are constructed and perceived?\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eProposing a paradigm shift from second- to third-wave feminism, Heywood and Dworkin argue that, in the years since the passage of Title IX, gender stereotypes have been destabilized in profound ways, and they assert that female athletes and their imagery are doing important cultural work to that end. Important, refreshing, and engrossing, \u003cem\u003eBuilt to Win\u003c\/em\u003e examines sport in all its complexity. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Leslie Heywood","offers":[{"title":"Default Title","offer_id":53615409496444,"sku":"9780816636242","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/missing-cover_910629be-dc9c-4f58-93aa-1fe6029e6325.jpg?v=1746711444","url":"https:\/\/combined-academic.myshopify.com\/products\/built-to-win","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}