{"product_id":"clarity-cut-and-culture-2","title":"Clarity, Cut, and Culture","description":"\u003cp\u003eImages of diamonds appear everywhere in American\u003cbr\u003e\nculture. And everyone who has a diamond has a story to tell about it. Our\u003cbr\u003e\nstories about diamonds not only reveal what we do with these tiny\u003cbr\u003e\nstones, but also suggest how we create value, meaning, and identity through our\u003cbr\u003e\ninteractions with material culture in general.\u003cbr\u003e\nThings become meaningful through our interactions with them, but how do\u003cbr\u003e\npeople go about making meaning? What can we learn from an ethnography about the\u003cbr\u003e\nproduction of identity, creation of kinship, and use of diamonds\u003cbr\u003e\nin understanding selves and social relationships? By what means do\u003cbr\u003e\npeople positioned within a globalized political-economy and a compelling\u003cbr\u003e\nuniverse of advertising interact locally with these tiny polished\u003cbr\u003e\nrocks?\u003cbr\u003e\nThis book draws on 12 months of fieldwork with diamond consumers in\u003cbr\u003e\nNew York City as well as an analysis of the iconic De Beers campaign\u003cbr\u003e\nthat promised romance, status, and glamour to anyone who bought a\u003cbr\u003e\ndiamond to show that this thematic pool is just one resource among\u003cbr\u003e\nmany that diamond owners draw upon to engage with their own\u003cbr\u003e\nstones. The volume highlights the important roles that memory,\u003cbr\u003e\ncontext, and circumstance also play in shaping how people interpret and then\u003cbr\u003e\nuse objects in making personal worlds. It shows that besides\u003cbr\u003e\noperating as subjects in an ad-burdened universe, consumers are\u003cbr\u003e\nhighly creative, idiosyncratic, and theatrical agents.\u003c\/p\u003e\n","brand":"Susan Falls","offers":[{"title":"Default Title","offer_id":43572253163702,"sku":"9781479834396","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9781479834396.jpg?v=1712114393","url":"https:\/\/combined-academic.myshopify.com\/products\/clarity-cut-and-culture-2","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}