{"product_id":"commodity-activism-3","title":"Commodity Activism","description":"\u003cp\u003eBuying (RED) products—from Gap T-shirts to Apple—to fight AIDS. \u003cbr\u003e\nDrinking a “Caring Cup” of coffee at the Coffee Bean \u0026amp; Tea Leaf to \u003cbr\u003e\nsupport fair trade. Driving a Toyota Prius to fight global warming. All \u003cbr\u003e\nthese commonplace activities point to a central feature of contemporary \u003cbr\u003e\nculture: the most common way we participate in social activism is by \u003cbr\u003e\nbuying something. \u003cbr\u003e\u003cbr\u003e\nRoopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary \u003cbr\u003e\ngroup of scholars to explore this new landscape through a series of case\u003cbr\u003e\n studies of “commodity activism.” Drawing from television, film, \u003cbr\u003e\nconsumer activist campaigns, and cultures of celebrity and corporate \u003cbr\u003e\npatronage, the essays take up examples such as the Dove “Real Beauty” \u003cbr\u003e\ncampaign, sex positive retail activism, ABC’s Extreme Home Makeover, and\u003cbr\u003e\n Angelina Jolie as multinational celebrity missionary.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\nExploring the complexities embedded in contemporary political activism, Commodity Activism\u003cbr\u003e\n reveals the workings of power and resistance as well as citizenship and\u003cbr\u003e\n subjectivity in the neoliberal era. Refusing to simply position \u003cbr\u003e\npolitics in opposition to consumerism, this collection teases out the \u003cbr\u003e\nrelationships between material cultures and political subjectivities, \u003cbr\u003e\narguing that activism may itself be transforming into a branded \u003cbr\u003e\ncommodity.\u003c\/p\u003e\n","brand":"Roopali Mukherjee","offers":[{"title":"Default Title","offer_id":43573460730038,"sku":"9780814763018","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780814763018.jpg?v=1712136713","url":"https:\/\/combined-academic.myshopify.com\/products\/commodity-activism-3","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}