{"product_id":"innovation-reinvented-1","title":"Innovation Reinvented","description":"\u003cp\u003eInnovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.\u003c\/p\u003e\n\u003cp\u003eBased on a global survey of innovative firms and on 50 in-depth case studies, \u003cem\u003eInnovation Reinvented\u003c\/em\u003e identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor \u0026amp; Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInnovation Reinvented\u003c\/em\u003e provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.\u003c\/p\u003e\n","brand":"Roger Miller","offers":[{"title":"Default Title","offer_id":54834580717948,"sku":"9781442699571","price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9781442699571.jpg?v=1733228907","url":"https:\/\/combined-academic.myshopify.com\/products\/innovation-reinvented-1","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}