{"product_id":"multicultural-marketing-and-business-consulting","title":"Multicultural Marketing and Business Consulting","description":"\u003cp\u003eToday, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. \u003ci\u003eMulticultural Marketing and Business Consulting\u003c\/i\u003e has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian\/Pacific Islander, African American, and from other culturally diverse and underrepresented groups.\u003c\/p\u003e\n","brand":"Thaddeus Spratlen","offers":[{"title":"Default Title","offer_id":53615872442748,"sku":"9780295992396","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780295992396_30e98c7e-f847-4d6b-a5eb-9b12d55a5238.jpg?v=1746711530","url":"https:\/\/combined-academic.myshopify.com\/products\/multicultural-marketing-and-business-consulting","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}