{"product_id":"strong-beautiful-and-modern","title":"Strong, Beautiful and Modern","description":"\u003cmeta name=\"generator\" content=\"HTML Tidy, see www.w3.org\"\u003e\u003ctitle\u003e\u003c\/title\u003e\u003cp\u003eIn the late 1930s and early 1940s, a wave of state-sponsored“national fitness” programs swept Britain and its formersettler colonies, laying the foundations for the twentiethcentury’s obsession with fitness. In \u003cem\u003eStrong, Beautiful andModern,\u003c\/em\u003e Charlotte Macdonald shows how governments encouragedcitizens to be healthier and more active and thereby reinforced thecultural ties of the Empire. Alongside these state-sponsored effortswas a growing emphasis from business, the medical establishment, andpopular culture on the importance of having “a betterbody.” At a time when government concern over public healthissues such as obesity is once again on the rise, Macdonald offersvaluable lessons as to why the first national fitness drive wasultimately a failure. Drawing on extensive research, \u003cem\u003eStrong,Beautiful and Modern\u003c\/em\u003e is a lively investigation into the way peopleand their governments think about health and well-being, and howhistorical views have shaped our modern life.\u003c\/p\u003e\n","brand":"Charlotte Macdonald","offers":[{"title":"Default Title","offer_id":53616322380156,"sku":"9780774825283","price":82.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780774825283_1cb49efd-81ad-400c-8705-ffb5ae8018ad.jpg?v=1727873435","url":"https:\/\/combined-academic.myshopify.com\/products\/strong-beautiful-and-modern","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}