{"product_id":"swift-viewing-1","title":"Swift Viewing","description":"\u003cdiv\u003eSince the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In \u003ci\u003eSwift Viewing\u003c\/i\u003e, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.\u003c\/div\u003e","brand":"Charles R. Acland","offers":[{"title":"Default Title","offer_id":53616026976636,"sku":"9780822349198","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780822349198_b3b1a9cc-f627-44dd-a762-adc51dfc3afd.jpg?v=1725885808","url":"https:\/\/combined-academic.myshopify.com\/products\/swift-viewing-1","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}