{"product_id":"the-drinking-curriculum-2","title":"The Drinking Curriculum","description":"\u003cp\u003e\u003cb\u003eA lively exploration into America’s preoccupation with childhood innocence and its corruption\u003c\/b\u003e\u003cbr\u003e\nIn \u003ci\u003eThe Drinking Curriculum\u003c\/i\u003e, Elizabeth Marshall brings the taboo topic of alcohol and childhood into the limelight. Marshall coins the term “the drinking curriculum” to describe how a paradoxical set of cultural lessons about childhood are fueled by adult anxieties and preoccupations. By analyzing popular and widely accessible texts in visual culture—temperance tracts, cartoons, film, advertisements, and public-service announcements—Marshall demonstrates how youth are targets of mixed messages about intoxication. Those messages range from the overtly violent to the humorous, the moralistic to the profane. Offering a critical and, at times, irreverent analysis of dominant protectionist paradigms that sanctify childhood as implicitly innocent, \u003ci\u003eThe Drinking Curriculum \u003c\/i\u003ecenters the graphic narratives our culture uses to teach about alcohol, the roots of these pictorial tales in the nineteenth century, and the discursive hangover we nurse into the twenty-first.\u003c\/p\u003e\n","brand":"Elizabeth A. Marshall","offers":[{"title":"Default Title","offer_id":43575241375926,"sku":"9781531505264","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9781531505264_6ff58bbb-0789-4eba-a0ec-12612010fbbd.jpg?v=1726733465","url":"https:\/\/combined-academic.myshopify.com\/products\/the-drinking-curriculum-2","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}