{"product_id":"the-sustainability-edge","title":"The Sustainability Edge","description":"\u003cp\u003eBusiness leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.\u003c\/p\u003e \u003cp\u003eThrough an examination of such companies as Walmart, AT\u0026amp;T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. \u003ci\u003eThe Sustainability Edge\u003c\/i\u003e enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.\u003c\/p\u003e","brand":"By Suhas Apte and Jagdish N. Sheth\u003cBR\u003eForewords by Philip Kotler and Bob Willard","offers":[{"title":"Default Title","offer_id":43575377723574,"sku":"9781442650688","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9781442650688.jpg?v=1727457927","url":"https:\/\/combined-academic.myshopify.com\/products\/the-sustainability-edge","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}