{"product_id":"verse-going-viral","title":"Verse Going Viral","description":"\u003cp\u003e\u003ci\u003eVerse Going Viral\u003c\/i\u003e examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of “death,” poetry activity flourishes across the country, benefiting from China’s continued self-identity as a “nation of poetry” (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China’s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule.\u003cbr\u003e\u003cbr\u003eAs the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, \u003ci\u003eVerse Going Viral\u003c\/i\u003e will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.\u003c\/p\u003e\n","brand":"Heather Inwood","offers":[{"title":"Default Title","offer_id":53614232633724,"sku":"9780295993706","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/missing-cover_99698310-a1eb-460f-bb15-1c1623fe1b1f.jpg?v=1746711316","url":"https:\/\/combined-academic.myshopify.com\/products\/verse-going-viral","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}