{"product_id":"what-were-they-thinking","title":"What Were They Thinking?","description":"\u003cdiv\u003e\u003cdiv\u003eSome corporations spend millions of dollars on so-called \"crisis communication plans.\" Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, \"Wishful thinking is no substitute for a strategic plan.\"\u003cp\u003eNationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe Johnson \u0026amp; Johnson Tylenol scare: Perhaps the best crisis management ever\u003c\/li\u003e\n\u003cli\u003eDon Imus: Sometimes saying \"sorry\" is too little too late\u003c\/li\u003e\n\u003cli\u003eFormer Attorney General Alberto Gonzales: Authority does not put you above questioning\u003c\/li\u003e\n\u003cli\u003eBill O'Reilly: Know when to stop defending yourself and save face\u003c\/li\u003e\n\u003cli\u003eFormer EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you\u003c\/li\u003e\n\u003cli\u003eHurricane Katrina: A natural disaster that led to a larger governmental disaster\u003c\/li\u003e\n\u003cli\u003eThe Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eArranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Steve Adubato, Ph.D.","offers":[{"title":"Default Title","offer_id":43574231924918,"sku":"9780813543611","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0251\/4980\/0541\/files\/9780813543611_93571485-2e7c-4278-a1b2-f75ccad912a0.jpg?v=1727259694","url":"https:\/\/combined-academic.myshopify.com\/products\/what-were-they-thinking","provider":"Combined Academic Publishers - Mare Nostrum Group","version":"1.0","type":"link"}